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Free USP marketing strategy guide

Identifying your school's unique selling proposition

31 May 2019 Katie Sixsmith

Your school website is the equivalent of your shop window - it’s your opportunity to showcase your values and ethos as well as to demonstrate how your school operates and what your students and parents can expect when choosing to pursue an education with you.

However, with thousands of schools across the country, many of which are likely within your own local area, it can sometimes be difficult to make your school stand out from the crowd and ensure that your prospective parents are choosing your school over your competition.

That’s why, to make certain you are getting in front of the right people, you need to guarantee that your marketing is consistent, effective and tailored to your specific audience requirements. One of the most important ways of doing this is by identifying your school’s Unique Selling Proposition (USP).

Our free USP Marketing Strategy Guide will: 

  • Help you identify your school’s USP
  • Start you thinking about your marketing strategies and plans
  • Use the information and knowledge gained to help you influence your marketing through online and offline channels

Want to know more?

Click the button below to download our resource and get started on identifying your USP today.

Should you wish to create your own competitor analysis table from the resource, you can download an editable version of the table here

A Special Thank You

A massive thank you to the following lovely customers from some of our schools and trusts, Alison, Will, Will and James, for taking the time to provide me with helpful and honest feedback on the first draft of this white paper.

Your experiences and responses have been invaluable in ensuring that this resource is as useful and relevant as possible for schools within your sectors.

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