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Search engine optimisation for schools and trusts

Experts in search engine optimisation (SEO) for schools 

Your website is a key marketing tool for your school or trust, so you need to ensure it works hard for you - allowing you to get in front of key stakeholders and give them the information they require at the exact time they need it. We will work with you to ensure that your school website structure and content is strategically crafted to maximise search engine visibility and maintenance of rankings, once achieved. We can also assist with Pay-Per-Click (PPC) and social media marketing for schools.


Benefits of search engine optimisation

  • Authority

    Appear on the first page of search results to ensure maximum visibility and credibility

  • Relevance

    Create keyword-centered content which is informative and engaging for visitors and search engine spiders

  • Credibility

    Build an authoritative online profile to raise awareness of your school as well as increase school website traffic and conversion actions

  • Targeted

    Attract the visitors you require (and outrank competitors) by targeting specific search terms tailored to your school or trust

School SEO services we offer

SEO functionality as standard

Optimising website content for search engines is easy with the e4education content management system. Create optimised page content through the use of structured keyword friendly page URLs, meta titles, meta descriptions, heading tags, anchor links, internal linking and alt-text options.

Monitoring your school website’s performance is made simple with our in-built website statistics, or with an integration with Google Analytics if required. Track page activity, exit and bounce rates, acquisition, visitor information and site behaviour.

Boost your organic website traffic

An on-page optimisation project ensures that your website structure and content is strategically crafted to maximise visibility across all search engines, particularly Google. We will work with you to target your web pages towards the key search terms, phrases and questions that your target customers are searching for. We’ll also provide tailored recommendations and guidance on user experience and goal conversions to maximise your visibility online.

This service includes full keyword research, strategic SEO (national and international if required), existing page copy optimisation, management of 301 redirects and meta-data writing for up to 50 pages of content, Google Analytics Goal Conversion setup, Google Search Console optimisation and 3 months reporting to get you started.

Keep improving your website’s SEO

Once your website has been optimised, you may wish to continue with an ongoing project to maintain and build upon your SEO rankings for the longer term. We can help you build upon your success by building a range of valuable content specifically designed for search engines to deliver to your target market and by being on hand to offer strategic digital marketing advice and reporting.

This service includes back-link profile analysis, competitor back-link analysis, content writing for FAQs, content strategy proposals, traffic and ranking reports as well as regular meetings to offer advice.

Google Ads (Pay Per Click – PPC)

If you do not currently enjoy top organic positions and wish to pay for paid search engine spots to track and manage ROI, as well as increase conversions and traffic, then we can assist. Our experts can help with setting up multiple ad groups that focus on a handful of targeted keywords in different markets and regions, whilst testing to see what works best.

As well as search campaigns, we can also assist with remarketing and display ad campaigns, as well as ongoing monthly management of your account, once reviewed and set up.

What our customers say...

  • Due to the pandemic, we had to rely entirely on our new website to give prospective students and their families an impression of our school for our 6th form open event. We've since found out that we have had the highest number of applications in our history! We couldn't have done it without your wonderful team.

    Alex Savage, Notre Dame High School

Why choose e4education?

  • We develop long term relationships to help you achieve the best results

  • We’re industry experts with 20 years’ experience and 2,500+ customers

  • Our software platform is robust and secure

  • All customers have access to unlimited technical support and training

  • We turn your ideas into a reality with our Ideas Hub and regular software updates